’83’ takes the NFT highway, to drop collection on December 23

Mumbai : The makers of the Ranveer Singh-starrer World Cup cricket drama “83” have boarded the NFT train. They are all set to drop the film’s official digital collectibles (NFTs) on December 23.Minted on the Polygon blockchain ($MATIC), the “83” collectibles will include autographed physical cricket memorabilia, video scenes, animated digital avatars, and unseen posters and images.Talking about exploring the NFT route, the film’s director, Kabir Khan said: “We are delighted to venture into this exciting arena of digital possibilities to provide Bollywood and cricket fans the opportunity to benefit from the movie’s box-office success in a manner never done before.”

He added: “’83’ is a moment in Indian history that everyone relates to, which makes this a unique opportunity for collectors, and we are excited to see the response.”The film’s producers have partnered with NFT Labs, Inc. and Social Swag, an influencer-led fan engagement platform, for the exclusive release of the movie’s NFTs.NFT Labs CEO Atharva Sabnis said: “1983 has etched itself in history as the moment that changed Indian cricket forever. The story of that World Cup victory has been told and retold through generations – making this moment timeless. With NFTs, for the first time, people can own a piece of that moment and own a piece of history!”Sabnis added that this was “a possibility that no one could have imagined before Web 3.0”.