AlUla and Dolce&Gabbana celebrate ancientequestrianheritagein the uniqueand elegant Ikmah Fashion Cavalry Show

AlUla, Kingdom of Saudi Arabia : AlUla, the Saudi Arabian city of heritage and culture, situated in the northwest of Saudi Arabia, will host Dolce&GabbanaAlta Moda, Alta Sartoria and Alta Gioielleria in a unique and elegant fashion show on 27thJanuary 2022 as part of AlUla Moments festivals season.In addition to the show, Dolce&Gabbana will exhibit the one-of-a-kind collection in Maraya, the world’s largest mirrored building, which will be open for visitors to experience from 28th to 31st January 2022. The guests will have the opportunity to visit the exclusive space, meet the Dolce&Gabbana première and master tailor and get their choices from the unique and customized collection.The event represents a new stage in the creative path that Dolce&Gabbana started in 2012 with the first Alta Moda Collection, which has been presented through the years in some of the most fascinating Italian and worldwide locations.

This has beena journey to discover craftsmanship and pay homage to the most beautiful, poetic and passionate creations that are shaped by human hands.The fashion show will take place during the Ikmah Fashion Cavalry Show, an event during Winter at Tantora, the first festival in the Kingdom celebrating heritage, culture and music. Ikmah Fashion Cavalry Show is a special exhibition celebrating the extraordinary spirit and tradition of Arabian horses, famous all over the world for their unparalleled beauty and elegance. Jabal Ikmah, considered one of the main historical and archaeological sites in AlUla, will witness a special evening dedicated to handmade fashion design creativity with an all-Mediterranean flavour. Jabal Ikmah, a mountain near the ancient city of Dadan – the capital of the ancient Dadanite and Lihyanite Kingdoms – has been described as a huge open-air library with historical inscriptions and rock art.

The Ikmah Fashion Cavalry Show has been conceived and produced by Balich Wonder Studio. The show will showcase a full parade of 12 Arabian horses with customized horse accessories and attire, highlighting the harmony between horses and models and impressing the attendees with a unique show.Winter at Tantora runs from 21stDecember 2021 to 12th February 2022, offering both international and local visitors an exciting six weeks of music, cultural and equestrian events. Winter at Tantora is the first festivalof AlUla Moments which include three other distinctive festivals: AlUla Arts, AlUla Skies, and AlUla Wellness festival.Tickets to attend Ikmah Fashion Cavalry Show will go on sale from 10th January 2022 on

About AlUla:

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.
Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman’s conquered the Nabataeans in 106 CE.In addition to Hegra, AlUla is also home to ancient Dadan, the captial of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula. And Jabal Ikmah, an open-air library of hundreds of inscriptions and writings in different languages. Also AlUla Old Town, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, and Hijaz Railway and Hegra Fort, key sites in the story and conquests of Lawrence of Arabia.

About the Dolce&Gabbana Group:

Established in 1985, Dolce&Gabbana is an international leader in the fashion and luxury goods sector. The founders, Domenico Dolce and Stefano Gabbana, have always been the creative and stylistic source of all the brand’s activities as well as the drivers behind the development strategies.The Group creates, produces and distributes high-end clothing, leather goods, footwear, accessories, jewelry and watches. The brand is present in the Prêt-à-porter segment with Men’s, Women’s and Children’s collections, and in the Alta Moda, Alta Sartoria, Alta Gioielleria and Alta Orologeria collections.The only activities entrusted to licensee partners are the production and distribution of Eyewear and Beauty lines

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